Publica Articulos

Archivo de la categoría ‘Márketing’

Otras Subcategorias de la Categoria "Negocios":

• Coaching (12)
• Contabilidad (17)
• Empleo (12)
• Franquicias (1)
• Liderazgo (12)
• Multinivel (14)
• Negocios desde casa (47)
• Outsourcing (4)
• Publicidad (12)
• Recursos humanos (5)
• Ventas (44)

Porque no ingresan a tu negocio todos tus prospectos?

Pregunta:Que es lo que todas tus presentaciones tienen en común?

Respuesta: Todas tus presentaciones ofrecen libertad de tiempo y de dinero.

Nunca de los nunca, un prospecto te va a decir:

“Mira Ruben, yo no quiero ingresar a tu negocio porque yo NO quiero ese tipo de libertad, ni de dinero ni de tiempo. Yo quiero seguir endeudado, yo quiero tener poquito dinero y quiero trabajar mas para mi patrón.”

Suena tonto, no?

Bueno, si todos tus prospectos quieren mas libertad de tiempo y de dinero y tus presentaciones ofrecen eso… entonces porque no ingresan?

Porque ellos no tienen la confianza de poder desarrollar tu negocio para alcanzar el tiempo y el dinero que les ofreces. Con toda seguridad, tu puedes hacerlo, pero ellos no piensan igual, creen que no pueden hacerlo.

Existe una clave. Cuando los prospectos no tienen la confianza de tener las habilidades necesarias para desarrollar tu negocio. Y esto es lo que la mayoría hace:

Comienzan a hablar de los premios, bonos e incentivos.

La mayoría de los patrocinadores le dicen a sus prospectos que tienen conferencias virtuales, muy Buenos catalogos, excelentes videos, reunions fisicas muy divertidas, bonos de coches, de viajes y muchos beneficios mas. Pero aun asi, pierden de vista el eje central.

El prospecto, sigue pensando que no puede hacer tu negocio, no importa si dan viajes a la luna.

La solución?

En vez de hablar y hablar, concentrate en mostrarle a tu prospecto que tan fácil es tu negocio. Quizás puedas darle a tus prospectos una presentación de 1 minuto o menos.

Dale a tus prospecto la confianza de que ellos pueden triunfar con tu negocio. Porque es lo que detiene a tu prospecto de ingresar.

La confianza. Por Ruben Treviño

Comienza un Negocio de Mercadeo en Red sin Dinero al usar el Marketing de Atracción

A todos les gusta la idea del Marketing de Atracción y todos quieren implementarla, pero es muy raro quien lo hace de manera correcta. Esta nota te ayudará a entender y utilizar el marketing de atracción si eres nuevo al concepto o ni siquiera sabes lo que significa.

Qué es Marketing de Atracción?

Marketing de Atracción es el concepto de crear valor y construir intriga para tus prospectos objetivos, de tal forma que ellos sean atraídos a ti y a tu mensaje. Esto se puede hacer al diseñar mensajes de mercadotecnia específicos sobre tus prospectos objetivos y se hace de la mejor manera: al intentar resolver sus problemas. Aquí algunos ejemplos:

Eres dueño de un vivero? Podrías escribir artículos sobre las plantas que menos atención requieren para el verano (que por supuesto ofreces en venta en tu negocio).

Eres dueño de una Agencia de bienes raíces? Puedes crear videos, notas o artículos sobre la mejor pregunta que hacerle a un agente o las mejores zonas para comprar ahora mismo.

Eres dueño de una empresa de asesoría financiera? Puedes crear videos o artículos sobre como evaluar tu portafolio de inversiones al diversificar y no poner los huevos en una sola canasta.

Estos artículos, videos, etc… los lanzas al internet y demuestran que tu no solamente estas publicando un folleto de ventas sino que realmente intentas educar a tus prospectos otorgándoles valor.

Como Comenzar

La mayoría te diría que obtengas un blog, todos los plugins de wordpress, comienzes a investigar palabras claves, obtengas un sistema de marketing de atraccion, etc. Mi sugerencia es obten contenido de lo que ya existe, antes de gastar tiempo estudiando o comprando material. Lo que veo DIA A DIA, hay personas tratando de descubrir el hilo negro al aprender el marketing de atracción y que se toman TODA LA VIDA para perfeccionar todo su material antes de siquiera soñar hacer algo que pudiera dejarles dinero.

Aquí esta mí formula rápida para que inicies en el Marketing de Atracción:

1.- Decide si para ti está bien el crear videos o el escribir artículos. Una vez tomada la decisión, empieza a crear un video o un articulo ESE MISMO DIA. Mi sugerencia es que realmente te enfoques a tu mercado objetivo. Por ejemplo, uno de mis tipos de personas favoritos son los asesores financieros. Si yo estuviese comenzando, podría crear un video que diga “Busco Asesores Financieros en Monterrey”. Y en ese video, hablaría sobre como yo tengo un proyecto con un producto profesional que los asesores financieros pueden utilizar para diversificar sus ingresos y que yo vivo en Monterrey.

2.- Agárrate a la idea que el MARKETING DE ATRACCION NO GENERA DINERO RAPIDO. Esta es una gran idealización para ti, es para que te des cuenta del porque muchos lo han intentado y han fracasado. Así que, si ya sabes que esto NO rinde dinero rápido entonces escoge un método de generar ingresos para que tu esposo(a) no se enoje porque gastas mucho tiempo en la computadora. Si uso el mismo ejemplo de arriba, de los asesores financieros, podría buscar en google “Asesores financieros en Monterrey” y llamarles por teléfono con un guion fácil de memorizar para informarles que estoy trabajando con asesores financieros y que estoy viendo que están muy abiertos a mi producto. Este método es CRÍTICO porque lo que querrás es que tu marketing sea efectivo y deberás de hacerlo hasta que empieces a obtener prospectos, genera dinero de esta forma y tu marketing aumentará, ya verás.

3.- Escoge 1 o 2 entrenadores de marketing que realmente te gusten y gasta 30 minutos a 1 hora por día estudiando su material, no lo pienses.

4. Escoge 1 o 2 entrenadores motivacionales que realmente te gusten y gasta 30 minutos a 1 hora por día estudiando su material, no lo pienses.

5. Repite esto todos los días

Que puedes hacer si no necesitas Dinero Rapido

Bueno, que tal si no necesitas dinero rápido, si estas ganando dinero de otras fuentes? Si tienes un empleo o un negocio que ted a para vivir bien, entonces solo crea contenido diariamente, durante un periodo de tiempo consistentemente. Empezarás a generar prospectos. El problema es que si no estas acostumbrado a hablar por teléfono y no tienes experiencia en patrocinar, vas a batallar con los prospectos que quieran registrarse a tu negocio. Mi sugerencia es que desde el dia 1 te acostumbres a realizar llamadas a tu mercado caliente o a prospectos potenciales, de tal forma que cuando los prospectos de tu marketing de atraccion fluyan, tu puedas maximizar tus ingresos.

Aprende a potenciar y administrar tu tiempo para que puedas quedarte el tiempo suficiente en esta industria y lograr los resultados… y gozar los premios que otorga la industria! Por Ruben Treviño

If youre one of those people that have a blog and cant manage to get any visitors, keep reading. If you just built a blog and are expecting people to find it on their own, you can expect to have a long wait. The Internet is stuffed with people trying to make money on the internet. These various other individuals are your competitors and if you dont keep ahead of them they will be getting the traffic you want. We are going to explain to you just what you need to do to get that traffic that youll require so badly.

Now maybe you have already commenced building links, to your blog and maybe you havent. This link building is an activity that you must do constantly in order to obtain the traffic you need. One other thing you must understand is that just building these links to your website home page just isnt enough to get your site noticed. This simply means that in addition to building links to your home page additionally, you will have to build links to every post you make. The search engines will give your blog lots of love when you begin building links to every page you create.

You will find more than one technique to obtain these links. Only wire is a program that will help you and a program that you should sign up for. They have got both free and also paid memberships and the membership youll need will be determined by how much blogging you do. As an example if you just post one article a week on your blog, you can get away using the free membership. The paid memberships are for the blogger that goes all out, like writing once or twice every single day, or even for individuals which have more than one blog. This is essentially the automatic bookmarking of the posts to all of the top social bookmarking sites. Meaning that every single post you make will automatically be posted to the social bookmarking sites, which in turn produces backlinks for that site.

And of course you dont want to forget about article marketing because this is another way to create these deep links. You should know the more links you have the more website visitors you will end up getting in the end. To help make this process easier you may choose to join an article submission site. One program which is ideal for this is known as “Unique Article Wizard”. To accomplish this properly youve got to write another article but this article should be on the subject of the article you posted on your blog. Then you create 2 rewrites of that article, and ensure that every article has the same amount of paragraphs. At this time all you really need to do is to go to your Unique Article Wizard account and add these articles and theyll submit them for you. Furthermore you will need to create at least one resource box to include in every article that UAW submits for you. In that resource box you need to include two keyword targeted links, that points to your most recent blog post and one which is pointing to the homepage of your blog. You are allowed to add two backlinks in each and every resource box.

Those two simple steps and programs are able to get you the backlinks you need to obtain the traffic you want. Now you could see a little traffic pickup just after you start using these techniques but it will take a little time to begin seeing the full effects.

This article has been written by the good folks at Finejewelers.com, sellers of fantastic online jewelry stores and magnificent stainless steel jewelry which would make fantastic gifts for any occasion.

If youre new to the field of Internet Advertising there are some things that you have to know. Every person has to begin somewhere, and the following bits of information will help you figure out how to sell information products online. The best piece of advice I can give anyone is to find an Internet Marketing course that teaches you what to do and ensure that you stick with it instead of going from one program to another each week.

You are also going to want to ensure you absorb all of the information available in that program before you jump in. After you have learned everything that this program teaches it is time to begin putting this new information to work and be prepared to make some mistakes as this happens to every person. As I said, mistakes are going to be made but you need to never let this discourage you as this could lead to you just giving up. Writing product sales letters is a thing that youre going to need to figure out how to do and you need to know that this is a thing that is ordinarily difficult to master. Needless to say youll have the option of hiring someone else to write these for you, but you must understand that this will cost money. Of course should you have the extra money to invest in hiring a professional copywriter, learning the basic principles of writing a sales letter is something you should still learn for yourself.

With regards to learning how to promote your products one of the greatest ways to do this is with article marketing and advertising. You wont get the number of articles written that you need to have, if it takes a small number of hours for each article. There are programs online that can teach you how to write an article extremely quickly, however if you get to the point where you are able to develop an article in 15 minutes you should be fine. You should realize that the reason you are using article marketing and advertising is to drive people to your web site or affiliate link. There are other ways needless to say to drive traffic to your websites or affiliate links and one of them is paper click advertising. One thing you should comprehend about this is you can end up losing plenty of money if you dont know how to use this marketing method properly.

An additional thing youre going to discover is that simplicity will be really important when generating web sites as you want a thing that you are able to do over and over again without much difficulty or too time involved. An additional thing youre soon going to find out is that having your own blog can also help you to brand yourself along with your product. Youre going to see that not all Online Marketers actually begin a blog, but you ought to remember this is a good way to not only market your products to individuals but also a way for you to consistently keep in communication with potential customers.

As long as you are developing relationships and providing value to folks, you will make a living online. If you follow all the recommendations we have outlined on this page, you should see that youll have the ability to be the next successful Internet Marketer.

The above editorial was brought to you courtesy of Finejewelers.com, sellers of fantastic wedding rings sets and incredible-looking mens engagement rings which would make beautiful gifts for any occasion.

There plenty of men and women right now who start in the Internet Marketing and advertising field mainly because they have a dream of making money even while they are sleeping. However, that dream can start to fade if success does not come swiftly and new internet marketers can easily suffer from information overload. Nevertheless, achieving multiple streams of income on the internet is possible with the proper focus and realistic expectations. If you treat this like a business you can get results and if you realize its going to not just happen overnight, you are able to start to take consistent action towards your desired goals. You are going to be pleased to realize that were going to be explaining a few of the ways which you could set up multiple income streams for your web based business.

Affiliate advertising and marketing is among the main ways men and women start making money on the internet and its great because you do not need a product of your own as you simply get commissions for advertising other peoples products. This in itself provides the opportunity for income from many sources since you are able to promote products in different markets and this could incorporate both physical and digital products. In some of these markets youll want to build email lists that will give you more opportunities in the future. Yet another thing you ought to realize is that advertising affiliate products can be done using several different strategies.

Making cash as an affiliate is wonderful, but you will find that you are able to make a lot more money if you begin generating your own products to promote online. There are plenty of markets where people are hungry for information and this includes internet marketing and advertising itself. Yet another benefit of setting up your own product is you can in fact find affiliates which are going to promote this product for you so you will not need to waste time on advertising and marketing. If you achieve success in selling your own products you will find that your affiliate advertising and marketing income will also increase since your recommendations will carry more weight.

Youre also going to see that real world companies are always looking to get more potential customers and you are able to actually charge them for helping them to achieve a web based presence. Most business owners of traditional businesses do not know the first thing about making their internet presence known. After you begin having multiple income streams you may find that it will be very useful for you to begin outsourcing a certain amount of of your work. Advertisingyour own organizations should be your main priority no matter how many income streams you have coming in.

Yet another thing you should bear in mind as time passes is that you will have the ability to market yourself as an expert in your field and make money from your knowledge. One of the ways you are able to do this is by simply allowing yourself to be used as a speaker at different events, and this can end up being extremely rewarding. Something else you are going to have the ability to do with your knowledge is offer a consultation service to other Online Marketers, and supply them with beneficial information that they need. In time you will probably discover that you own dozens if not hundreds of sites, and you are able to always turn around and sell these for an enormous profit. This can provide a nice lump sum which you can reinvest into your business should you desire.

By now you ought to realize that setting up multiple income streams can in fact be one of the best ways for you to become successful on the internet, and the amount of income streams you setup is completely your decision.

The above editorial has been written by the good folks at Finejewelers.com, sellers of fantastic emerald engagement rings and incredible-looking ankle bracelets which would make endearing gifts for any occasion.

The biggest frustration that plagues new Online Marketers is that making that all mighty first dollar–the dollar that will provide you with faith that earning a living is possible–can be quite difficult. Your initial feelings of positivity are easily eroded when you do not get a return on the effort that you devote. You can find millionaires who will tell you what a major milestone that first Internet based dollar was for them. One area thats often easily overlooked is making fast money by selling your services through the internet. This can provide cash flow while you develop other areas of your web based business. On this page we will look at the sort of services you could offer.

One type of service that the majority of folks could provide is writing articles as there is always a demand for this and its quite easy to do once you get started. Perhaps you have a high level of interest in a particular subject that make this more straightforward but its additionally possible to write on subjects you dont know a lot about if you know how to do some good research. You may register for a freelance site that will allow you to bid for jobs or you could frequent the forums in which marketers are making an effort to find writers for projects. This is actually a great way to begin earning some quick cash and, depending on who has hired you, you may get paid quite quickly for the work that you have completed.

There are lots of men and women who would like to start online organizations that are great with the technical aspects but are not so great at marketing and advertising. If this is like you, your technical knowledge may be used in the short term to make you some cash. For instance, if youre good with graphics or web page building, there are marketers out there who need individuals who are good at these things. It could be that they dont know how to do this themselves or want to free up time to invest in advertising and marketing their business. If you do a good job you can even get repeat customers and possibly even earn a steady income.

Yet another good idea is to earn money by selling your services offline. There are lots of business owners who require help with their online based marketing and advertising of course, if you are able to help them out theyll pay quite loads of cash for your time. This can also lead to referrals and in time you will probably find you have a full time business helping individuals in your local area. These companies ordinarily need help with such things as getting leads, advertising and marketing through social media and building good internet sites.

There are quite a few different services that you can sell and, in the end, you have to keep track of your own skills and figure out what you can offer that will be of the most value to other individuals. What matters, of course, is that there is lots of cash to be had by selling services on the web and this is actually a wonderful way to begin bringing in those dollars.

The preceding article was sponsored by Finejewelers.com, sellers of fantastic amethyst rings and amazing silver charms which would make beautiful gifts for any occasion.